THE FRUIT SALAD CIRCUS
This doll is the start of a line designed to be fruit-based circus performers. Fresa is designed to be a fashion doll marketed towards children ages 8-12. However, she is also designed to be potentially enjoyed by an older audience as well.
Mockups Created by Katriella Britt.
Preliminary Sketches
Moodboard
Chosen Character Design
Fresa is the oldest member of The Fruit Salad Circus. She is like the big sister, taking care of everyone else in the troupe. Her act is tightrope walking; her years of ballet experience really pay off!
She is a kind and gentle soul and always wants to see the best in everyone. She is quiet and keeps to herself a lot, but is always there when you need her.
Her hobbies include baking desserts for the rest of the troupe and listening to classical music. Her favorite food is, you guessed it, strawberry parfait!
Toy Turnaround
Package Layout
Logo Design
Box Illustration